I have a problem. (No, not that kind of problem!) My problem is that a great percentage of the blog audience is American, and Americans spell… well, they spell American English. This is very different to the Queen’s English, which most of the rest of the English speaking world speak. As a result of this, a Queen’s English blog like mine is not going to be found as much as an American’s English blog, due to the differences in the spelling of various search phrases.
For example, what if I write a post that uses a key word of ‘organisation’, as spelt with Queen’s English. American English spells it as ‘organization’. In fact, there are many words that the Americans use a z for, instead of an s.
If I do a search for ‘organisation’, Google finds ‘only’ 372 million results. However, if I search for ‘organization’, Google finds over 2 BILLION results. Therein lies the problem… the potential exists for a blog to be missed in a search simply because they use Queen’s English instead of American English.
That’s what I’ve been thinking about. In order to maximise the potential audience for your blog, it seems that you’re going to have to start typing with American English.
Anyone else have any thoughts on this? Is anyone disappointed that they might have to change how they spell, in order to maximise their potential visitors? Or is it just me, who doesn’t want to have to convert to ‘Americanism’? *sigh*
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